About Authors & Technical Reviewer

Daniel Bisett is a distinguished digital marketing expert with over two decades of experience in the industry. As a founding partner and the Chief Experience Officer (CXO) of We Rock DM, Daniel leads a dynamic company specializing in innovative web solutions and cutting-edge digital marketing strategies. We Rock DM provides top-tier services in web design, SEO, SEM, social media marketing, and customer relationship management, ensuring clients receive functional and high-performing digital experiences.

Daniel’s expertise in web development and digital marketing has been the driving force behind We Rock DM’s success. His extensive knowledge in areas such as instructional design, WordPress development, search engine optimization, and social media marketing positions We Rock DM as a leader in the digital marketing space. His commitment to delivering exceptional results is evident in the comprehensive and customized strategies he develops for clients.

In addition to his role at We Rock DM, Daniel is a Professor of Marketing at the University of Texas McCombs School of Business. In this capacity, he brings his wealth of industry experience into the classroom, teaching the next generation of marketers about the latest trends and best practices in digital marketing.

Tricia Elizabeth Ulberg is an entrepreneur and seasoned graphic designer with a deep passion for web design, UX/UI, and branding. She began her website design career in Seattle, working at prominent tech companies, including ESPN.com (Disney), Expedia, and Microsoft. As a founding partner, Chief Marketing Officer (CMO), and Creative Director at We Rock DM – a digital marketing, website design, and branding agency based in Austin, Texas – Tricia leads the creative team. She is meticulous about details like typography and pixels, ensuring that everything is perfectly aligned.

Tricia’s educational background includes a BFA in Graphic Design and a Master of Business Creation (MBC) from the University of Utah.

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ABOUT TECHNICAL REVIEWER

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Wil Brown is a seasoned WordPress developer with over 15 years of experience, having been deeply involved in the WordPress ecosystem since 2006. With a strong foundation in Computer Science, Wil has contributed extensively to the open-source WordPress project, maintaining several plugins in the WordPress. org (https://wordpress.org) repository and speaking at numerous technical conferences, both in Australia and internationally.

As an active leader in Sydney’s vibrant WordPress community, Wil co-organizes the monthly WordPress Sydney and Elementor Australia meetups. His contributions extend beyond WordPress, as he served as the Vice President of Linux Australia in 2022 and 2023.

Wil is the founder and owner of Zero Point Development, a WordPress development and consultancy company, and WilBrown.com, an educational platform dedicated to helping freelance WordPress professionals grow and scale their businesses.