About The Author & Technical Reviewer

Aditi Sharma is an award-winning design executive passionate about inclusive, ethical, sustainable, and human-centered innovation. She is the recipient of the prestigious Dr. Sarojini Naidu Award from the Government of India, the '40 under 40' award from Business Elite, the 'Woman Who Builds' award from Globant, and was named an inspirational woman in STEM by Authority Magazine. 

As a lecturer at Pratt, Aditi curated one of the top ten UX programs offered in the United States. A published design practitioner, she is regularly invited to share her thought leadership through print, keynotes, and podcasts for CampaignLive, Business Insider, AI & Data Analytics Network, Interaction Design Association, Brave UX, Authority Magazine, Inclusive Design Association, Customer Experience Network, Finance Magnates, South by Southwest (SXSW), and Product-Led Alliance (PLA), among others.

Currently, as the Head of Design and Research at Amazon, Aditi manages a global team shaping customer experience for over 30 Fintech products, helping track revenue, usage, costs, and forecasts for AWS. Previously, as the Head of Payments Design/Executive Director of Digital Experience Design at J.P. Morgan Chase, she set up a global design practice to build intelligent enterprise Fintech platforms. Prior to that, at Accenture Interactive, she strategized and executed customer-centric design strategies for clients such as Walmart, DuPont, and Cargill. She continues to explore the dynamism of creativity to deliver customer outcomes at the intersection of human excellence, business profitability, and technical innovation.

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ABOUT TECHNICAL REVIEWER

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Rakesh Mondal has over 10 years of experience in SaaS product design, specializing in creating outstanding user experiences and user-friendly interfaces for software-as-a-service products. His skillset is comprehensive, spanning the entire design process. He excels in user research, employing various methodologies to understand user needs, behaviors, and pain points, which inform his design decisions. He is proficient in wireframing, creating detailed blueprints that define layout, functionality, and information hierarchy. Furthermore, he is skilled in prototyping, developing interactive models that allow for user testing and iterative refinement before development begins.

He leverages industry-standard tools like Figma and Miro to bring his design visions to life, using them for everything from creating low-fidelity wireframes to high-fidelity interactive prototypes. His primary focus is on creating user-friendly designs that directly contribute to the success of the product. This involves a strong understanding of fundamental design principles, including usability, accessibility, visual hierarchy, and interaction design. He possesses a keen understanding of how to effectively structure information and interactions, ensuring that users can easily navigate the interface, find the information they need, and accomplish their tasks efficiently.